My work is rooted in the luxury industry. I spent years in-house at Parmigiani Fleurier and Zenith (LVMH), and led the Richard Mille press account on the agency side — experiences that shaped how I think about brand, storytelling, and the kind of communications that actually endure.

What I do today is an extension of that: PR, communications strategy, and personal branding. I believe communications should be elegant and precise — not just functional. The luxury world taught me that the way something is said matters as much as what is said, and I bring that sensibility to everything I work on. Because communications can, and should, be beautiful.

Alongside my work in luxury, I work with clients in financial services — an industry where the same fundamentals apply: trust, clarity, and the ability to communicate with genuine substance.

I work across Switzerland, Europe, the United Kingdom, and Asia. I currently reside in Geneva.